Diagram of a laser printer The sound of a laser printer A laser beam typically, an aluminium gallium arsenide AlGaAs semiconductor laser projects an image of the page to be printed onto an electrically charged, selenium -coated, rotating, cylindrical drum  or, more commonly in subsequent versions, a drum called an organic photoconductor made of N-vinylcarbazolean organic monomer.
This post examines how companies and leaders differentiate themselves. One of my favorite tasks each month is participating in the Band of Angels Screening Committee.
Our task is to Value alignment apple inc six potential deals for start-up funding down to three which will be presented at the monthly membership meeting.
A top item on my list is differentiation: This is critical because a startup has to drive itself into the minds of customers as well as the marketplace.
If what they offer is not significantly unique and valuable to customers, their chances of success are small. This also applies to established competitors as well as people. In our wider world, everyone has plenty of choices of suppliers or candidates for jobs.
Sustainable differentiation is the tap root of competitive advantage as well as innovation. Yet most products, services and even people offer more of the same. You tell me the critical difference between Gatorade and Powerade.
MBA programs across the globe churn out young leaders with essentially the same analytics and conceptual toolkits. Why is it so hard to not just think, but actually be different? The problem is two-fold. First, people and companies hate to make mistakes. We all know a company or person that got beat up by Wall Street or in a performance review for missing expectations.
Each of us has padded a schedule or low-balled an objective to provide wiggle room. Second, being different puts you outside the norm. You stand out either as a visionary or a fool.
This sets up the Catch of differentiation. How do you create new and unique value without failing? Invariably, they want a priori proof that the proposed change will work from examples or benchmarking.
However, by the time there are enough examples to cite or benchmark, the degree of newness, difference and therefore advantage to be gained, is diminishing.
People and companies rise to the top do by expanding into their potential; not by becoming who they are not. What does this look like in practice?
Keep in mind that differentiating a business requires finding unique value for which customers will pay money.
If the organization is not aligned, old habits will quickly mute any attempts to create new value. Here are five ways Apple does both: First, Apple is clear about who they serve.
The Apple design bulls-eye is the consumer. Apple will tune or tweak products such as iPhone interoperability with Microsoft Exchange servers for commercial needs at the edge but they have never been the bulls-eye.
The iPhone applied the connective power of smartphones beyond mimicking desktop email to a constellation of new mobile applications. Third, Apple limits the innovations in each new product generation.
They focus on a few that sparkle while re-using much of the original product design. Rarely first to market, Apple uses familiar engineering design disciplines such as reviews and schedules.
The difference is they do not compromise the customer experience for time and often cost. Nor will they pursue an opportunity until it moves into their user-centered design sweet spot.
Fifth, their business practices are aligned to their customer; not Wall Street or other stakeholders. Wall Street and regulatory bodies may hurt them. Perhaps so, but they can grow into that without diminishing their focus on customer requirements.
Consider the above as data to generate your own insights about what will differentiate your business or you as a leader.
Where can I apply or extend that value? Is how we spend time and work aligned with delivering that value?srmvision.com: [2 PACK] Anker iPhone X Screen Protector for Apple iPhone X/10 () with DoubleDefence Technology, Tempered Glass, and Alignment Frame for Apple iPhone 10 [Case Friendly]: Cell Phones & Accessories.
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Laser printing is an electrostatic digital printing process. It produces high-quality text and graphics (and moderate-quality photographs) by repeatedly passing a laser beam back and forth over a negatively charged cylinder called a "drum" to define a differentially charged image.
The drum then selectively collects electrically charged powdered ink . Since its inception in the Apple Inc. has grown to become one of the biggest well-known companies in the world.
This ascension came about from smart management, innovative ideas and marketing as well as research and development.