The business presentation

Every new business pitch should do three things: There are some helpful nuggets that will add punch to your next agency pitch. Plan your presentation with pen and paper. Begin by storyboarding your presentation.

The business presentation

Shutterstock When presentation software company Shufflrr conducted a survey of how 1, U. One in 25 people reported walking out on a presentation that lasted too long. Another 25 percent of people admitted to having been so uninterested in the material that they had fallen asleep.

And one out of every 12 people had been so unengaged the business presentation a business presentation that they spent time browsing a dating the business presentation. Poor presentation skills are costing businesses time, money and opportunities. For entrepreneurs and small business owners who rely on presentations to secure new investments or land big client accounts, a bad presentation can be the difference between success and failure.

Strong presentation skills, on the other hand, help a business stand out from the competition, connect with new clients and make an impression on industry leaders.

the business presentation

What differentiates a strong presentation from a boring one? Be strategic Ontra recommends thinking about every presentation not as a discrete set of slides, but as a part of your overall marketing efforts.

This means that every time you prepare a presentation, you should think strategically.

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Instead, structure your presentation around what you want to happen afterwards. What do I want people to remember at the end of my presentation?

What next step do I want them to take when we are done? That last one is particularly important, because the face-to-face interaction of a presentation often makes more of an impression than any other form of communication.

Know your material According to Ontra, there is nothing worse than learning the contents of a presentation as you speak.

Taking time to prepare and know your material is key to an engaging presentation, no matter who you are speaking to or what topic you are covering.

Rather, understand what you are trying to communicate and why, including: Information you want to cover, including any statistics The flow of the material The goals of the presentation Any questions that your audience may ask Ontra suggests familiarizing yourself with your content such that you can carry on without any of the technology or visual aids that you prepared.

Capture attention The first few moments of a presentation are critical, Ontra said. Ontra recommends using a simple tactic: Start your presentation with a small story or anecdote about your business, then relate that anecdote back to your audience. If you can get them to imagine something — the dripping of a leaky pipe or the sick feeling in your stomach when you lose your wallet — it will instantly help your audience relate to what you are talking about.

To overcome your anxiety, Ontra suggests picking one person in the audience to speak to.

the business presentation

Never choose the person who intimidates you the most. Instead, "pick a friendly face in the crowd and speak to them," he said.

Instead, Ontra said, "visualize your slides. Put an image in your mind for each one Something that cues you so you can talk about it, not something that cues you off so you say words that have been memorized.

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