Yulon Energy is building charging stations for owners of electric vehicles.
This case study analyses the ever-evolving marketing strategies adopted by Nike to become a global brand. July 6, Photo: Vivan Mehra Executive Summary: Constant innovation has been the byword for Nike's success. In those days, Bowerman would often rip apart the Tiger brand shoes to see how he could make them lighter and better.
He used to take help from university runners to test his creations and collect their feedback. So, they moved on from being distributors of athletic footwear to designers and manufacturers of athletic footwear and took full control over their value chain.
Inthey called their brand Nike after the Greek goddess of victory. Endorsements have ever since been an essential part of the marketing growth of Nike. The company's innovation debut was in when it introduced air cushioning technology.
The shoes featured gas-filled plastic membranes that could be inserted into the sole for comfort during running. But in mid s the revenue started dipping mainly because the management did not take note of the aerobics boom. Nike's competitors had by then developed their business in this segment.
In a bid to regain its edge, Nike, inlaunched a new product called Air Max. The shoes had two interdependent bags with compressed air inside.
This helped in absorbing shocks during running and jumping. The bags can be seen by the athletes users through a 'special window' in the heel or toe shoe. Nike also customised the product to suit individual needs by inserting bags of different size depending on the height and pressure exerted by users.
The marketing campaign for this product was supported by a memorable TV ad in which the Beatles' Revolution was the soundtrack. It was for the first time that a Beatles song was being used in a TV ad.
Riding on the success of this campaign, Nike, a year later, launched an even more empowering series of ads with the tag line "Just do it".
The series had three ads featuring young sportsman Bo Jackson who campaigned on the benefits of a new cross-training pair of Nike shoes. Almost every year after Nike launched its air cushioning technology, it released new versions of Air Max.
Currently, Nike has nearly 40 models under this brand name. In due course, even the hi-tech Air Max technology was found to be inadequate to entice customers. And it was time for something that would differentiate Nike in the long run.Get the latest science news and technology news, read tech reviews and more at ABC News.
Such that, the concept of marketing mix has become one of the key focus areas in international marketing research, practice and thought. In this study, we examined international marketing mix activities by conducting a descriptive holistic case study.
Coordinates. Herbalife Nutrition is a global multi-level marketing corporation that develops, markets, and sells nutrition supplements, weight management, sports nutrition, and personal-care products. The company was founded by Mark Hughes in , and it employs an estimated 8, people worldwide.
Herbalife reported net sales of . Case Study Disney - Free download as Word Doc .doc /.docx), PDF File .pdf), Text File .txt) or read online for free.
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The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with four business segments, such as media networks, parks and resorts, studio entertainment and consumer products.
Disney Case study 1. CASE STUDY:DISNEYLAND RESORT PARIS Describe the launch of Euro Disney, the marketing strategy and the biggest mistakes made.