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Now, I'd like to emphasize something here: The Fact Sheet about your car should contain dozens and, preferably, even hundreds of facts about your car.
Of course, since this is a confidential fact Sheet, not all of these facts will be positive and therefore, not every fact will translate to a benefit.
However, if you do your homework I mean really do it Onward to Step Three: What you need to do next is to start thinking about your offer. Your offer think of it as a business proposition is by far the most important element in the entire sales message we are constructing here. The most common offer proposition of all goes something like this You should think more about how to "sweeten" your offer than any other aspect of writing copy.
Think about what you are selling. How would you like to buy it? Would you want a free trial? A huge and legitimate discount? Would you like a free gift with your purchase like a color TV or a toaster oven?
A night on the town with Kim Bassinger or Paul Newman? A free Florida vacation? Strong copy will not overcome a weak offer but. In any case, I want you to come up with the most powerful offer you can and reduce it to writing.
It should be no more than a few lines you should be able to get it all on the back of an envelope and don't worry about getting it right writing-wisejust get it down on paper. It'll probably read something like this I'll also give you 5-years to pay me. Not only that, I'll throw in a free diving trip to the Bahamas for you and Paulette and I'll personally pay for ever drop of gas you use for the first 10, miles you drive!
Now that sounds like a deal, doesn't it? Hark unto me, Buckwheat: I can't say it often enough or strongly enough It Is The Deal Anywho, by now you should have three different "tools" you have created with your very own handwriting: Now, armed with these three important tools, is it time for us to finally start writing some copy?
Look here, friend, we've only just begun our "prep"! What we're going to do next is, we are going to program our neural, cerebral infra-network our mental writing with what it feels like to write world-class copy. OK, remember how, in several of my past issues, I've kept at you to create a "swipe file" of good ads, sales letters and so on?
Not to mention all those headline cards? Here's where it starts to pay off. What I want you to do now is go to your swipe file and pull out the best ads and sales letters in your collection that are selling automobiles.
And what you do next is What in the world am I hearing? You say you don't have a box of headline cards? You say you don't have a swipe file with car ads or any other type of ads or sales letters?
Are you trying to tell me you thought all you had to do was turn on your word processor and, in the middle of the night, the tooth fairy would come and write your copy for you? Oh, you poor misguided soul!
Are you beginning to see that's not the way it works? That the essence of writing good copy is careful preparation and hard work? OK, OK, if you've at least learned that much, then ol' good-hearted Guru Gary is willing to bail you out again.When it comes to writing processes, walk the path that works best for you.
That doesn’t mean I can’t compare notes and glean from others, nor should I overlook scientific research. Should You Write to White Noise?
Receive Janalyn Voigt’s Author E-Letter. My Goal for Writers. Aug 03, · ok, well opening the drive enclosure isnt a big deal.
but DO NOT OPEN THE DRIVE IZTSELF> JUST THE PLASTICY ENLoCUSRE pART WITH THE USB PORTS. the hard drive inside the driver i usually a " or 3.
Dear Friend, Please take a look at the photograph I am sending you with this letter. What you are looking at is a picture of a Rolls Royce Silver Shadow I can sell you so cheaply you will find it hard to believe!
General Noise Letters Introduction writing.
Please refer to the attached letter to > dated >. If this letter You appear to be a conscientious and hard working individual who is trying to improve his home and we wish you well in that endeavor. However, it is our hope that you will take a.
If you are a first-time visitor, I would like to wish you welcome to Elevating Sound – a site dedicated to the world of sound. This is the first post in Elevating Sound’s newly launched Quiet Cars section – a section that will be dedicated to covering the ins and outs of quiet motoring and the quest to reduce cabin noise.
Here are all of the sound level limits specified in the Code of Ordinances that I am aware of. The different levels and rules spread throughout the CoO make for a fairly convoluted noise ordinance.