Concert venue business plan

Live Nation Renderings of the Met Philadelphia, the new concert venue on North Broad On Tuesday, renderings by the Center City architecture firm Atkin Olshin Schade were revealed of the interior of the grand building, which has a stage big enough to host full-court basketball games. Live Nation Cabaret-style or awards show seating at the Met Philadelphia Along with concerts, The Met plans to host "large Cirque or theatrical productions" under its foot-high ceiling, as well as corporate events and boxing matches.

Concert venue business plan

We will focus on concert attendees ages and utilize our detailed promotional strategies to reach these individuals. Implementation Steps Before we begin our marketing and promotions, we will confirm all of the following items: Check with other area concert arenas, churches, radio stations, and promoters for conflicting events Confirm our concert location in writing Confirm the date and artist in writing with the agent Confirm that the radio station will support us Thoroughly read artist's rider and contract to be sure we can fulfill it 14 Weeks Prior to Concert Our tour posters, mailers, tickets, and flyers are ordered from the printer.

The cost of our promotional pieces and tickets are to be absorbed by getting a local business to use the backs of tickets as a coupon, or by placing logos on our promotional pieces. Also, we are seeking to partner with our local radio station.

Concert Promotions Company Business Plan - Executive summary, Company summary, Promotional services

We can do this by placing their logo on our promotional items in exchange for substantial discounts for on-air advertising and underwriting.

The most important thing we will do is to start a "word of mouth" campaign immediately. We will make calls to local clubs, etc. This is very effective and helps get the "buzz" going. This will begin immediately! Determining what type of concert we are promoting we then acquire our mailing labels for a regional mailing for that particular industry.

At least two to three times the venue capacity are mailed out. If the venue holdsbetween mailers are sent out. All local barber shops and beauty salons are then contacted. Next ticket sales at ticket outlets and music stores are set up. They are then listed on our promotional materials.

All outlets are informed that the receipts and excess tickets are to be picked up no later than the day before the concert. We will use volunteers to help with our bulk mailing and as a back up we will contact our printer; they offer mailing services to promoters for a very reasonable fee.

Distribute flyers advertising the concert to all major clubs in the area.

Executive Summary

Also, flyers will be posted in local businesses and restaurants. Flyers are also distributed to our ticket outlets, and posters are being displayed in a prominent location in the selling outlets. Our tour publicist is provided the following information: Local phone number for ticket information The name of the radio station s we are doing our primary promotions with, including the call letters, phone numbers, and the name of our contact at the station If any stations or newspapers contact us directly, they will be supplied with all the details of our concert.

They are adequately supplied with tickets, flyers, and a poster.

Concert Promotions Company Business Plan - Executive summary, Company summary, Promotional services

The poster is hung in a prominent location. We have inquired with the radio station about contests and giveaways, such as tickets, CDs, cassettes, and "prize packages. We are working mainly with our local station.

concert venue business plan

The amount of "free" promotion they give us each time they giveaway tickets on the air will offset our expense of supplying them with a reasonable amount of free tickets. We will target our ticket giveaway at 20 pair of tickets.

The product giveaway is available through management or the station can contact the radio promotions department at the artist's record company.

concert venue business plan

We will always begin our radio campaign at least eight weeks before our concert. We are airing between spots or more each day. Our radio promotion is always started early on. We can always reduce spots when we sell out our concert.

Also, the stations in our area are provided with all the information regarding our concert. We understand that waiting too late to begin our radio promotion will adversely affect our ticket sales. Although radio advertising does cost, it is an incredible means to effectively communicate with the concertgoers that will attend our concert.

We are also contacting the artist's management about a radio interview. This is scheduled by week four. Approximately 20 per week up to our show date or until the tickets have sold out. Radio spots will remain airing until the day of the show unless we sell out our tickets.

We also are sending out a second mailing to "concertgoers" in our area at this time. Lists are available from Dunhams Direct.The business plan consists of a narrative (body) and financial worksheets. Work through the sections in any order that you want, except for the Executive Summary, which should be done last.

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